US Power expands solar operations into Texas, Florida and Illinois

US Power is moving beyond California and Arizona into three new residential solar markets, bringing its factory-direct pricing model and review-driven sales approach to Texas, Florida and Illinois. The expansion comes after thousands of installations in California and a 5-star average across more than 208 Google reviews.

Why it matters: - US Power's expansion gives homeowners in Texas, Florida and Illinois access to a solar brokerage that has built its pitch around factory-direct pricing and customer service. - The move extends a business model that has already logged thousands of installations and could intensify competition in three large solar markets.

What happened: - US Power announced it is expanding residential solar operations into Texas, Florida and Illinois. - The company has served California homeowners since 2021 and has also completed projects in Arizona. - US Power says it has a 5 out of 5 star rating across 208+ Google reviews as of July 2026. - US Power operates as a Factory Direct Representative of Qcells.

The details: - US Power has completed solar and roofing projects across Los Angeles, Long Beach, Irvine, Riverside, Pasadena, Ventura and dozens of other California communities. - A Yelp review of the Encino, California team said support from reps who stayed patient and reachable through city delays helped one customer save more than $1,200 on a first partial electric bill. - Senior Energy Consultant Erik Sords said accelerating solar adoption in local communities is central to the company's growth. - US Power says the new-market approach will mirror its California model with realistic savings projections, accurate system design and clear communication about financing, permitting and available tax incentives. - The company says it will keep the same factory-direct pricing structure and installation standards in the new states. - US Power says licensed installer networks and localized operations are already in place to support an immediate rollout.

Between the lines: - The expansion suggests US Power is betting that reputation and review scores can matter as much as price in solar shopping. - The company is leaning on a service-first message at a time when homeowners are scrutinizing installers more closely. - Industry data cited by US Power, including the EnergySage Solar Marketplace Report, points to consumer demand for both competitive pricing and strong reviews.

What's next: - Homeowners in Texas, Florida and Illinois can request a free solar and roofing estimate at uspowersolar.com and schedule a consultation with a US Power energy consultant. - US Power is expected to begin serving the new markets immediately through its existing installer network and local operations.